The Complete Profitable PR System
Skyrocket your clients’ reach, reputation and impact by honing your techniques, troubleshooting your challenges and getting results that make the ROI for your services clear.
Brought to you by The Scoop - insider secrets on using the media to
build a reputation that sells itself. Bigger opportunities,
greater impact, more sales.
DON'T FORGET: This is a yearly subscription.
All prices in GBP
The Scoop's Complete Profitable PR System
We help you take your PR clients from one-of-many to household name by teaching you our insider skills for landing dream press in today’s media landscape. It’s time to de-mistify the modern day media and get better results.
£2997 £1497
Learn how to write a top 1% pitch that journalists and media people want to read - every single time.
Land interviews and stories features with world recognised media titles for your clients.
Communicate your clients’ magnetising, movement leading message with confidence.
Transform the media your clients receive into more sales, a bigger audience and more opportunities so that they clearly see the ROI of working with you.
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Things need to change...
77% of journalists say the number one reason they’d block a PR is if you spam them with irrelevant pitches…
But 73% of journalists say that less than a quarter of the pitches they receive are actually relevant to them and their audience.*
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*Cision 2024
Landing Dream Features (valued at £1497): Learn how to net your clients those business-changing, door-opening all-about-you features in world class media.
Quick Media Wins (valued at £797): Easy-to-action, proven tools to land media mentions on the regular for your clients in magazines, newspapers, on TV and podcasts without long pitches or prior relationship building
Turning Media Into Sales (valued at £997): Learn how to teach your clients to turn the media they gain into revenue, opportunities and investment so that they clearly see the ROI of working with you and resign their retainers.
Guest Star (valued at £897): Got clients who dream of being a keynote speaker or getting onto podcasts, radio and TV? Our toolkit will teach you the tricks to turning your client into the speaker everyone wants to book.
Fearless Visibility (valued at £197): Teach your clients to get their mindset and nervous system ready for the visibility and opportunities that media fame brings. Because being ready = a more seamless working relationship.
Control Room (valued at £597): From time management to strategy, this is where you'll lock down the logistics of how to efficiently and effectively do media outreach for your clients.
Gold Dust Pitching Templates (valued at £197): Learn to write a top 1% pitch every single time with our bank of templates crafted for every pitching scenario by a working journalist.
The Scoop PR Tracker System (valued at £197): Manage all your media efforts in one simple Notion template - specifically created to complement CPPS.
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Monthly Support Calls: to get live advice and troubleshoot your media outreach with The Scoop team and other students.
Monthly Media Q+As: Meet and network with journalists, editors and producers working for the top media brands in the world.
Media Contact Database: Get access to over 200 media contacts, across all major sectors (plus extra info to create personalised kryptonite pitches).
Resource Bank: Templates, checklists, media glossaries... here you'll find all the resources we've created to make your media outreach that much easier.
Quarterly Challenges: Gain major media wins for your clients by collapsing the timeline between action and results via our optional quarterly challenges, plus get the chance to win over £2,000 in prizes.
The Scoop VIP Community Group: Network with and gain support from the other Scoop community members.
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WORTH £6175 TOTAL: £2997 £1497
